Strategic orientations and export market success of manufacturing firms: The...
AbstractPurpose – The purpose of this study is to investigate the association of international orientation and market orientation and their joint effects on export market success. Additionally, it aims...
View ArticleExport market orientation, managerial ties, and performance
AbstractPurpose – The purpose of this study is to provide new insights into the link between export market orientation (EMO) and export performance by examining whether managerial ties act to moderate...
View ArticleAligning strategic orientation with local market conditions: Implications for...
AbstractPurpose – One role of a foreign subsidiary within a multinational corporation's (MNC's) global portfolio is to connect the MNC to foreign customers. To examine this key customer contact point,...
View ArticleExport decision-making orientation: an exploratory study
AbstractPurpose – The purpose of this paper is to examine two predominant export decision-making orientations emanating from normative and descriptive decision theory, namely planning and improvisation...
View ArticleInternational marketing, strategic orientations and business success:...
AbstractPurpose – The purpose of this study is to highlight key themes and issues within the strategic orientation research domain that are in need of research attention by international scholars....
View ArticleOn the Misuse of National Culture Dimensions
AbstractPurpose - This paper highlights the ongoing misapplication of the Hofstede and GLOBE national culture dimensions at the individual level of analysis in both research and teaching. It provides...
View ArticleThe Influence of Face and Group Orientation on the Perception of Luxury...
AbstractPurpose - The paper aims to further extend our understanding by assessing the extent to which two prominent cultural values in East Asia i.e., Face Saving and Group Orientation drive consumers’...
View ArticleHow national cultural values affect pro-environmental consumer behavior
AbstractPurpose - This paper links national cultural values to personal pro-environmental value orientations, in order to investigate why the salience of pro-environmental value orientations differs...
View ArticleInfluences of Culture and Market Convergence on the International Advertising...
AbstractPurpose - This research studies creative strategy and execution as opposed to all elements of marketing and advertising standardization. It explores the standardization model (e.g., global,...
View ArticleThe influence of value perceptions on luxury purchase intentions in developed...
AbstractPurpose - Despite the growing debate about differences in consumer attitudes and behavior in emerging and developed markets, there is little research on the differences in consumer value...
View ArticleOn the misuse of national culture dimensions
AbstractPurpose – The purpose of this paper is to highlight the ongoing misapplication of the Hofstede and GLOBE national culture dimensions at the individual level of analysis in both research and...
View ArticleThe influence of face and group orientation on the perception of luxury...
AbstractPurpose – The paper aims to further extend our understanding by assessing the extent to which two prominent cultural values in East Asia i.e. face saving and group orientation drive consumers’...
View ArticleHow national cultural values affect pro-environmental consumer behavior
AbstractPurpose – The purpose of this paper is to link national cultural values to personal pro-environmental value orientations, in order to investigate why the salience of pro-environmental value...
View ArticleInfluences of culture and market convergence on the international advertising...
AbstractPurpose – The purpose of this research is to study creative strategy and execution as opposed to all elements of marketing and advertising standardization. It explores the standardization model...
View ArticleThe influence of value perceptions on luxury purchase intentions in developed...
AbstractPurpose – Despite the growing debate about differences in consumer attitudes and behavior in emerging and developed markets, there is little research on the differences in consumer value...
View ArticleSTRATEGIC RE-STRUCTURING BY BORN-GLOBALS USING OUTWARD AND INWARD-ORIENTED...
AbstractPurpose - Current conceptualizations of born-globals lack a full theoretical explanation of strategic re-structuring through the use of outward and inward-oriented activity and the processes of...
View ArticleThe Internet as an alternative path to internationalization?
AbstractPurpose - While the Internet enjoys increasing interest regarding its potential to extend the global reach of firms, especially small and medium-sized firms (SMEs), little work has been done on...
View ArticleEmerging market entry node pattern and experiential knowledge of small and...
AbstractPurpose - Purpose – To conceptualize "entry node", to describe the entry node pattern (i.e. the initial entry node and changes in it) of SMEs entering emerging market business networks, and to...
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